“Floral Affairs was born from my first venture in 2019/2020, where I introduced preserved roses to Denmark. This experience laid the foundation for what Floral Affairs has become today.

In those early days, I became extremely aware of the environmental challenges facing the flower industry, an industry that has long been overlooked in the green transition. It became clear that a complete shift was needed.

At Floral Affairs, we are leading that change. At this critical point in human and planetary history, it’s evident that our current consumption patterns cannot continue. Flowers should not be fleeting decorations lasting only seven days — they deserve respect and longevity.”