OUR PURPOSE
To accelerate the world’s transition towards sustainable use of flowers.
Adam Juel Bergmann, Founder
“Floral Affairs was born from my first venture in 2019/2020, where I introduced preserved roses to Denmark. This experience laid the foundation for what Floral Affairs has become today.
In those early days, I became extremely aware of the environmental challenges facing the flower industry, an industry that has long been overlooked in the green transition. It became clear that a complete shift was needed.
At Floral Affairs, we are committed to creating a positive impact in the industry. At this critical point in human and planetary history, it’s evident that our current consumption patterns cannot continue. Flowers should not be fleeting decorations lasting only seven days — They deserve to be valued, preserved, and appreciated in a way that honors both nature and craftsmanship“
Floral design in harmony with nature
We believe flowers should be allowed to tell their own story—wild, unrestrained, and full of life. Our approach wants to honor the entire ecosystem, from seed to vase, while celebrating the natural beauty of flowers.
We see floral design as an organic and intuitive art form, allowing each bloom to find its natural place. Inspired by Karen Blixen’s unpretentious floral artistry, we seek to capture the untamed elegance of nature.
